Strictly necessary technologies are used to operate and secure the website. Analytics and advertising technologies are optional and remain disabled unless you choose to allow the relevant category through Cookie Settings.
1. About this policy
This Cookie Policy explains how Repair My Phone (Oxford) Limited, trading as Repair My Phone Today ("Repair My Phone Today", "RMPT", "we", "us" or "our"), uses cookies and similar storage and access technologies on our website. It explains what these technologies are, why we use them, the organisations involved, how long they may operate, and how you can control them.
This policy applies when you visit https://www.repairmyphone.today/ on a computer, mobile phone, tablet or other connected device. It should be read together with our Privacy Policy, which explains how we use personal data more generally.
2. Who is responsible for the website?
The website is operated by Repair My Phone (Oxford) Limited, a company registered in England and Wales under company number 10817403, trading as Repair My Phone Today.
- Registered office: 32 Brasenose Drive, Kidlington, England, OX5 2EQ
- Email: [email protected]
- Oxford telephone: 01865 655 261
- Bicester telephone: 01869 226 455
For UK data-protection purposes, we are responsible for deciding how cookies and related technologies are used on this website, except where a third-party provider independently determines its own purposes and means of processing.
3. What are cookies and similar technologies?
A cookie is a small text file that a website stores on, or reads from, your device. Cookies can remember information about a visit, such as a session identifier, a privacy choice or information used to measure whether an advertisement resulted in a website action.
The same legal rules can apply to pixels, web beacons, JavaScript tags, browser local storage, session storage, advertising identifiers, link-decoration parameters and similar technologies. In this policy, the word "cookies" includes these technologies unless the context requires otherwise.
Cookie identifiers, IP addresses, device information and browsing activity may be personal data when they identify, single out or can be linked to a person or device.
4. First-party and third-party technologies
4.1 First-party technologies
First-party technologies are set through the repairmyphone.today domain. They may support website sessions, security, forms, privacy choices, analytics or advertising measurement.
4.2 Third-party technologies
Third-party technologies are provided by another organisation whose service or code is used on our website. A third party may receive information such as your IP address, browser information, page address, referrer, consent status and interactions with a relevant feature. Optional third-party technologies must not be activated before the necessary consent has been obtained.
5. Categories of technologies we use
5.1 Strictly necessary
These technologies are essential to transmit communications, provide a feature or service that you specifically request, record your privacy choice, maintain a requested session, protect forms, prevent fraud or keep the website secure. Consent is not required where a legal exception genuinely applies.
5.2 Functional and preference
These technologies remember optional choices or provide enhanced features. Where they are not strictly necessary for a feature you request, they remain off until you choose to allow them.
5.3 Analytics and performance
These technologies help us understand visits, pages viewed, user journeys, device types, errors and website performance. We normally request consent before enabling analytics. We rely on the UK statistical-purposes exception only where every legal condition is documented and satisfied.
5.4 Advertising and conversion measurement
These technologies measure advertising campaigns, attribute enquiries or bookings to advertisements and, where separately enabled, support advertising personalisation. Advertising and its associated measurement require consent. Refusing advertising technologies does not prevent you from using the website or contacting us.
6. Cookie and technology register
The technologies available to a particular visitor depend on the page, browser, device, consent choice and services currently enabled. Where Cookie Settings displays a more specific current cookie name, provider or duration, that live listing forms part of this policy.
| Technology / identifier | Provider | Purpose and category | Duration | When used |
|---|---|---|---|---|
Consent-preference cookie (exact name depends on the consent platform, for example rmpt_cookie_consent) | Repair My Phone Today or our consent-management provider | Strictly necessary. Records whether you accepted, rejected or customised optional technologies. | Up to 6 months | Set when you interact with Cookie Settings. It is not used for advertising or analytics. |
| Website session, security and form-protection cookies | Repair My Phone Today, our hosting provider or security provider | Strictly necessary. Maintains a requested session, protects forms, prevents spam or fraud, and supports booking or enquiry functions. | Browser session or a short security period | Used only where technically necessary for a requested feature or website security. |
Google Tag Manager container GTM-TGK9QJZ | Tag management. Manages other scripts; managed tags may use cookies or similar technologies. | Each managed technology is listed separately | Optional tags follow the applicable consent settings. | |
Google Ads conversion destination 834963951 (often shown as AW-834963951) | Advertising and conversion measurement. Measures whether an advertisement led to a relevant website action. | Event-based; associated identifiers are listed below | Only after advertising consent. | |
_gcl_aw, _gcl_gs and other identifiers beginning _gcl_ | Advertising. Stores ad-click information and attributes later website actions to Google advertisements. | Up to 90 days | Only after advertising consent and when the relevant feature is enabled. | |
_gcl_ls (browser local storage) | Advertising. Stores ad-click information for conversion linking. | Up to 90 days or the configured conversion-linking period | Only after advertising consent and when conversion linking is enabled. | |
IDE or id, where used | Google / DoubleClick | Advertising delivery, frequency control, campaign measurement and, where enabled, personalisation. | Up to 13 months in the UK | Only after advertising consent. May not be present for every visitor. |
_ga and _ga_<property-id>, only where Google Analytics is enabled | Google Analytics | Analytics. Distinguishes visitors and maintains session information for aggregated reports. | Up to 2 years | Only after analytics consent unless a documented statutory exception validly applies. |
Google Tag Manager is used through container GTM-TGK9QJZ. The website also contains Google Ads conversion technology associated with ID 834963951. Optional advertising technologies are controlled by the advertising-consent choice.
7. Google services
7.1 Google Tag Manager
Google Tag Manager helps us manage website scripts. Tags controlled through it must follow the consent status recorded by our consent mechanism. Optional analytics and advertising tags remain inactive until the corresponding consent is given.
7.2 Google Ads conversion measurement
Google Ads conversion technology helps us understand whether someone who interacted with an advertisement later completed a relevant website action, such as requesting a quote, submitting a repair enquiry, booking a service or visiting an important page. Depending on configuration and consent, Google may receive the page address, referrer, date and time, browser or device information, IP address, advertising click information, consent signals and details of the configured conversion event.
Google Ads conversion measurement is enabled only after advertising consent. Google states that identifiers beginning _gcl_ generally last for 90 days.
7.3 Google Analytics
Where Google Analytics is enabled, it produces reports about website use. Its main first-party cookies are _ga and _ga_<property-id>, which Google states normally last for up to two years, subject to browser restrictions and our settings. Advertising features are treated as advertising and require advertising consent.
8. Embedded content and external links
Our website may contain ordinary links to Google Maps, Google reviews, social-media pages, shopping services or other external websites. Once you follow a link, the external provider controls its own website and its privacy and cookie information applies.
If we embed maps, videos, reviews, chat tools or social-media content directly into a page, we configure the feature in the most privacy-protective way reasonably available. Non-essential embedded technologies remain blocked until the relevant consent is given or you deliberately request the feature under a valid just-in-time approach.
9. Information collected through optional technologies
- IP address and coarse location derived from it;
- browser, operating system, device type, screen size and language;
- cookie, local-storage, advertising or session identifiers;
- page addresses, referrers, links selected and time spent;
- advertisement-click and campaign information;
- form, quote, booking, call or other configured conversion events;
- website error, performance and navigation information; and
- consent status and the date, time and version of the choice.
We do not use cookies to access private photographs, contacts, documents or other personal files stored on your device.
10. Our legal approach
The UK rules include the Privacy and Electronic Communications Regulations 2003, as amended, together with the UK GDPR and Data Protection Act 2018 where personal data is processed.
We use a technology without consent only where a specific legal exception applies to the precise purpose and configuration. Otherwise, consent must be freely given, specific, informed and unambiguous, and indicated by a clear affirmative action. Merely continuing to browse does not constitute consent. Optional technologies are not pre-enabled.
11. How we obtain and record your choice
When you first visit, the consent mechanism offers choices to Accept All, Reject All or Manage Settings. Optional categories are off by default. We may record the selected categories, date and time, policy or banner version, and an anonymous consent identifier so that we can demonstrate and respect your choice.
12. Changing or withdrawing consent
You can change or withdraw your choice at any time using the permanent Cookie Settings link. Withdrawing consent stops future optional storage and access. Some identifiers already stored on your device may need to be deleted through your browser settings.
If you rejected optional technologies, we do not repeatedly ask you to accept them. We may ask again after approximately six months, or sooner if our purposes, providers or technologies materially change.
13. Browser and device controls
Most browsers allow you to view, delete or block cookies and site data. You may also be able to clear local storage, reset an advertising identifier or limit tracking through device settings. Blocking all cookies may prevent requested sessions, forms, booking features or security controls from working correctly.
14. Retention
Session technologies usually expire when the browser closes or after a short period of inactivity. Persistent technologies remain until their stated expiry, until you delete them, or until they are removed or replaced. The expiry of a browser cookie does not necessarily delete information already stored on a provider's servers.
15. Sharing and international transfers
Depending on your choices, cookie-related information may be processed by our hosting, security, consent-management, analytics, advertising and technical-service providers. Some providers, including Google, may process information outside the UK. Where UK personal data is transferred internationally, an applicable adequacy regulation or another recognised safeguard is required.
16. Your data-protection rights
Where cookie-related information is personal data, you may have rights to be informed, access your data, correct inaccurate data, request deletion or restriction, object to certain processing, request portability and withdraw consent. These rights are subject to legal conditions and exemptions.
To exercise a right or raise a concern, email [email protected]. You may also complain to the Information Commissioner's Office.
17. Changes to this policy
We may update this policy when we change the website, providers, purposes, retention periods or legal requirements. The latest version will be published on this page with a revised date. We request fresh consent before using an optional technology for a new purpose that is not covered by an existing valid choice.
18. Contact us
- Repair My Phone (Oxford) Limited, trading as Repair My Phone Today
- Registered office: 32 Brasenose Drive, Kidlington, England, OX5 2EQ
- Email: [email protected]
- Oxford telephone: 01865 655 261
- Bicester telephone: 01869 226 455